11 Things that Define a True Professional

May 7, 2012 in Blog

The term professional is thrown around quite a bit these days, perhaps too much. I do it myself. But what exactly does it mean to be a professional? As you read through the items below, consider how you compare with each trait.

1: Put customer satisfaction first

Understanding and satisfying your customers’ needs are the cornerstones of a successful business. Do what is necessary to meet those needs. After all, without the customer, there is no professional. You may not view those you work with as your customers, but in many cases, they are. I remember when one of my managers perceived that I was overly stressed. He pulled me aside and sat me down in his office where he told me stories and jokes for the better part of half an hour. He recognized my needs and acted accordingly.

Professionals identify and satisfy their customer’s needs.

2: Make expertise your specialty

The very word professional implies that you are an expert. Become an expert in the skills and tools necessary to do your job.

  • Always perform to the best of your abilities.
  • Keep your knowledge up to date.

Professionals know their trade.

3: Do more than expected

Professionals aren’t bound by a time clock. They are given wide latitude in their daily self-management. They are expected to manage their time and work habits. Don’t abuse the privilege. If you take an hour for personal needs, give back two hours.

The reality is that professionals are expected to exceed the standard 40-hour workweek. There are times when you may be asked to work weekends. You may have to forego a vacation or work 12-hour days to complete an important project. All are part of the job description of most professional positions.

Professionals are expected to produce results. Strive to complete deliverables before their due dates and under budget.

Professionals meet or exceed expectations whenever possible.

4: Do what you say and say what you can do.

This is one of my favorite sayings especially in view of the fact that talking the talk is so prevalent and walking the walk so rare in this age of sound bites. You should “engage brain” before speaking — can you really do what you are about to say? If you can’t, the wizard behind the curtain will eventually be revealed and hard-earned trust can be lost.

Professionals deliver on promises made.

5: Communicate effectively

Effective communication is ultimately your responsibility — not your customer’s. Resist the urge to blame the customer when communication goes awry.

Whether verbal or written, professionals communicate

clearly, concisely, thoroughly and accurately.

6: Follow exceptional guiding principles.

Appreciate and support those you work with. Practice good manners and proper etiquette. Have high ethical and moral standards. Be honest and fair in all of your dealings with others. Obey the law. These may sound like the attributes of a Boy Scout, but they are basic values that all professionals should follow. Many companies have a document that outlines their operating principles. Have you read yours?

Professionals adhere to high values and principles.

7: Praise your peers, not yourself.

Respect and acknowledge the talents of your peers. There is nothing more unprofessional and self-serving than telling others how wonderful you are. However, you do want to learn how to sing your own praises in a most humble way.

Professionals are humble and generous in their praise of others.

8: Share your knowledge.

It is easy to find yourself in that comfortable place with “unique” knowledge. If you are a hoarder of information and are of the opinion that all of the nuts you have squirreled away grant you immutable job security, think again. The harsh reality is that nobody is irreplaceable.

Information isn’t a limited resource. Contrary to what some might think, your mind won’t be emptied by giving away pearls of wisdom or experience. Think of knowledge as an ocean of facts and not a stream of data. It is possible to share what you know and still keep one step ahead of the competition — simply apply yourself and learn something new daily.

Professionals help their peers and are respected for doing so.

9: Say thank you. Always. Every day.

Always thank others for their help. Share your thanks in a printed internal document to the employee’s manager.

Professionals thank others in a meaningful way that most benefits the recipient.

10: Keep a smile on your face and the right attitude in your heart.

This has been the hardest item for me to do consistently over my working years. I believed I was lying to myself and the world by smiling when I was miserable or unhappy with an ongoing issue at work. I now realize it’s not dishonest to be pleasant when you are having one of those lousy days. It is in fact thoughtful to care about how your attitude affects those you interact with. Share your unhappiness with your manager only. “Sharing the misery” is not the mark of a professional.

Professionals are pleasant even during trying times.

11. Working with professionals is a pleasure. Learn from them. Become one of them.

Think about those persons with whom you’ve worked with in the past, those you’ve liked the most, admired the most and have even been jealous of. Model your professionalism after theirs. So, how do you measure up? Don’t feel bad if you need some work in one or more areas. Demeanor that is less than professional can lead to an image problem for you and your company. Negative images are hard to shake. Recognize any shortcomings you might have and begin working on your professional image today.

True professionals know that they must polish their images many times

during their professional careers. Work on yours.

 

Create a Buzz for Your Biz

April 14, 2012 in Blog

Social Media is not for everyone, but it should be. If you want to keep your business doors open. Social Media helps to build relationships, engage with customers and to feel the pulse of the community. This phenomenon has caused a fundamental shift in what customers expect and what we have to do to meet those expectations.

I’m giving you the benefit of the doubt that you’ve already joined Twitter, Facebook and LinkedIn. Here are some additional ideas to build your brand with Social Media:

  • Give Search Engines What They Want.
    Search Engines love content. By creating the right optimized content and sharing in the right places, you can significantly impact your search results.
  • Identify keywords you need to optimize for.
    What are the search terms you need to be focusing on? Google’s free keyword tool is a great place to start identifying your keywords.
  • Keyword Rich Headlines/Content
    Once you’ve identified your keywords, time to start writing. Remember, you are the expert. This is not a sales pitch for your product or service, rather creating content related to your keywords that position you as the key information source for what you do.
  • Submit
    The goal of creating shareable content is that it will be shared. Focus on submitting your content in three ways:

Article marketing
One of the oldest techniques, but still effective. Try a submission site such as ezinearticles.com. You’ll receive the benefit of their traffic and relevant links to your site.

Press Releases
There are several free sites to distribute your release through, make sure they are picked up in search engines. Some examples include PRLog.org, PR-inside.com, 24-7pressrelease.com, ewebwire.com.

Other sites
Benefit from the built in traffic other sites in your industry already receive. Look for industry related sites that allow for users to create their own blogs or profiles. You benefit from targeted traffic and the powerhouse search team behind those sites.

  • Comment
    Very important. When your site is included in the signature of your comment you benefit from people interested in more of your insights. Provide related, insightful commentary, not a sales pitch.
  • Answer Questions
    You are the expert, position yourself as such. Use a tool like socialmention.com‘s Q&A feature and find people who are asking questions about your product or industry that relate to your keywords. Providing a quick answer on a site that generates significant traffic gives you quick traction for those keywords.
  • Be Human
    Forget the marketing speak and industry jargon. Your customers don’t care. In fact, they want you to speak to them like a real human being. They want to think of you not as a brand, but as a friend and confidant.
  • Be Honest
    If you make a mistake, own it. If your company experiences bad PR, respond immediately and never lie. The media are trained to investigate and they will find the truth. Just ask Tiger Woods, Bill Clinton, or any member of Congress.

Why Social Media Is Not For Everyone

April 6, 2012 in Blog

Social Media is not for everyone, but it should be. If you want to keep your business doors open.

Social Media helps to build relationships, to engage with customers and to feel the pulse of the community. This phenomenon has caused a fundamental shift in what customers expect and what we have to do to meet those expectations.

1. As you think about your overall Social Media strategy, and if social media makes sense for your business, ask yourself these questions:

a. How well do I know my audience?

You must have a clear understanding of who your audience is in order to know where they are — and in turn, where you need to be. It may be that your audience thrives on Facebook or maybe a niche-networking site. If you don’t commit to doing your homework to have a solid understanding of where your customers are, social media does not make sense for you.

b. Can I commit?

Each of the fundamental rules of social media requires an active commitment. If you can’t commit and don’t take the time to connect with your audience and truly engage with them, the odds are you’ll turn a neutral into a negative.

c. Do I think of Social Media as the “Holy Grail?”

Sadly, there are some businesses that think creating a profile on a social site means they can give up their traditional marketing efforts. We can look at case studies from big brands to small business owners who have found success with social media, however, that success is not exclusive of their other efforts. If you believe social media is the single solution or magic bullet to growing your business, it doesn’t make sense.

As part of a comprehensive strategy, social media has given businesses opportunities to connect with their clients and customers in a way we could not have dreamed about five years ago.

However, for it to make sense for your business, you must understand the business of your business. Who is your audience? What do they want or need? How does it fit into your overall strategy?

2. Give Search Engines What They Need.

It never fails. In my first strategy meeting with a new client, they inevitably ask “How do I get #1 on Google?” My answer can be summed up in four words: A Lot Of Work. That said, there is something search engines love. Content. By creating the right optimized content and sharing in the right places, you can significantly impact your search results.  A few hints to get you started:

a. Identify keywords you need to optimize for.
What are the search terms you need to be focusing on? Everybody searches differently. Google’s free keyword tool is a great place to start identifying your keywords.

b. Keyword Rich Headlines/Content
Once you’ve identified your keywords, time to start writing. Remember, you are the expert. This is not a sales pitch for your product or service, rather creating content (related to your keywords) that positions you as the key information source for what you do.

c. Submit
The goal of creating shareable content is that indeed it will be shared. However, sometimes it needs a little nudging. Focus on submitting your content in these three ways:

1. Article marketing – One of the oldest techniques, but still effective. Whether you use a broad based submission site such as ezinearticles.com or a niche source, article submissions gives you the benefit of their traffic and relevant links to your site.

2. Press Releases – In our Google world, having your press release searchable through Google news is one of the easiest tricks. When looking for free sites to distribute to, make sure they are picked up in search engines. Some examples include PrLog.org, pr-inside.com, or 24-7pressrelease.com.

3. Other sites – Benefit from the built in traffic other sites in your industry or niche already receive. Look for industry related sites that allow users to create their own blogs or profiles. You benefit from targeted traffic and the powerhouse search team behind those sites.

4. Comment – Commit to comment. When your site is included in the signature of your comment you benefit from people interested in more of your insights. Provide related, insightful commentary, not a sales pitch.

5. Answer Questions – You are the expert, position yourself as such. Use a tool like socialmention.com‘s Q&A feature and find people who are asking questions about your product or industry that relate to your keywords. Providing a quick answer on a site that generates significant traffic such as Yahoo Answers or Yedda gives you quick traction for those keywords.

Remember, organic search results take a considerable amount of time and effort where the primary focus should always be creating content for your users, not for page rank. However, when you need a quick boost, an investment of time can take you a long way.

Why You’ll Want to Join Google Plus

March 31, 2012 in Social Media Tips

Why You’ll Want to Join Google Plus?  Because Google Plus is one of the newest social media star on the internet. Now, anyone who has a Google account has access to the network. Google Plus skyrockets as soon as the network was made available after its beta phase. It is integrated tightly with various other Google services, e.g., Gmail, Calendar, Photos, Reader, Docs, Google Talk, etc. It offers easier sharing and social connection.

The interface:

When you have completed your registration and set up your Google Plus account, it would display the home page that is similar to Facebook. Here the videos, posts, photos and links are displayed. It allows you to add “+1″ button, just as “Like” button in Facebook.

On the top of the home page is a horizontal black bar with links to other Google applications Gmail, Calendar, Photos, Reader and Docs. You can also activate the chat client Google talk that is similar to Skype.

Four major navigation buttons are available; Home, Profile, Photos and Circles. Here they are:

Circles:

Google Plus has introduced a friend lists segmentation concept which is called Circles to organize online contacts like your colleagues, friends, family members, following, etc . This helps in filtering the posts and updates so that you can send more related and specific information to selected circles and not all. You can create as many circles as you want and name it whatever you want, and your friends cannot see the name of your circles.

Hangouts

Hangouts is an exciting feature in Google plus that Facebook doesn’t have. It is the first social network site which have video chatting concept with social friends. Here you can video chat among multiple people within your circles at once. You can get all your friends together and chat in the same place, which is an unparalleled social networking feature. All you will need are: a headphone, microphone and web cam. With today’s laptops with all these accessories built in there is no problem at all. Now, you can talk with your friends face to face on the net..

Sparks

Sparks is a new feature that operates just as a RSS feed. It operates for topics rather than specific sites. . In order to track your interest and search for new things, sparks makes it easy.

Huddles

Huddles are a group chat using text message. This is useful for collaborating at work or getting friends together. It can be organized for the entire circle. Therefore, Google Plus can be used as a social marketing platform to promote and create business online.

If you’re still confused, and I bet you are, investigate Plus University (plusuniversity.com) to learn more. It has everything you’ll need to master the new Google Plus.

thomas davisthomas davis