100’s Of Engaged Followers Will Do More For You Than 1000’s Of Token Ones.
Tip # 2 — From 550 PR, Marketing & Social Strategies Tips
Hopefully, you’re active on Twitter and FaceBook. Especially if you are a small business. These social networks loom large when it comes to growing your business. It’s very simple really, it’s all about building friendships, cultivating relationships, sharing information and listening to others. On Twitter, tweet an article you read that you find interesting, but make sure you tweet relevant and useful information. Someone said, “You are what you tweet.” How true this is. Your tweets are your first impression to the online world. Tweeting too much will lose followers and tweeting too little will not attract followers. And that’s what the goal of social media marketing is — building a community — a community that wants to do business with you. Engaged followers vs. token ones. Why would you want people to follow you who don’t care about what you have to say? You want followers who care, who are engaged, who are listening. Then, when they’re ready to buy, they’ll remember you. Let’s look at some of the unwritten rules of Twitter.
- Retweeting — If you find something interesting, share it with your followers — Retweet it. Give the Tweeter credit– it can help open up the lines of communication and he’ll Retweet one or more of yours, therefore getting more exposure and more followers. Use this website to find your Retweet rank: http://www.retweetrank.com.
- Evaluate your Twitter behavior. There are tools on the web that can help you do this –Twitter graders is one example. This tool actually measures the power, reach and authority of a Twitter account. For example, when you Tweet, what kind of an impact does it have? Engage with your followers. Don’t follow everyone just to follow. Cultivate real relationships.
- Use Hashtags with your topics. Simply put a # sign in front of any keywords within your Tweet. Or at the end of your Tweet. For example, I post about five PR tips a day. And it looks like this: It’s Twitter Karma to RT. #prtips. This allows your Tweets to be easier to find through searches and fall into trending topics.
- Schedule your tweets. This is one that I use daily, because I don’t have a lot of time to Tweet in real time every day. For example: If I’m going to be in meetings all day Thursday and Friday, I’ll schedule 10 Tweets. Five will go out automatically each day. You can set up Tweet schedules here: http://rtweeter.com/Schedule or http://www.socialoomph.com.
- Follow @Goodbyebuddy to be notified whenever anyone UNfollows. This keeps your Twittering in check, i.e. With this tool, you’ll be able to amend your Twitter behavior if needed. Tweeting too much? Tweeting useful information?
- Your TweetEffect — Find out which of your Twitter updates made people follow or leave you. This tool analyzes your Tweets in correlation with your change in the number of your followers. It’s an interesting tool to look at if you are seeing a pattern. http://www.tweeteffect.com
- TwitterTrends — Trendsmap.com, a real-time mapping of Twitter trends globally. See what the world is discussing in real time. Target your Tweets on the latest trends.This will help increase followers who do searches on these trends: http://trendsmap.com.
- Thank you — When someone ReTweets or mentions you in a Tweet, reply back with a thank you. @reply to a great blog post, quote or tweet to compliment them on that particular post.
- Follow Friday — Every Friday, Tweet a list of people you recommend others follow, and don’t forget to add #FF, before or after each Tweet.
For 550 of my #PRTips, go to http://www.hlmediapartners.com and download our eBook — 550 PR, Marketing & Social Media Tips –It’s Free. This big book of tips is the ultimate reference for business owners and executives. It serves up the inside scoop into how to elevate your corporate profile and make the most of social media with 550 high impact marketing tips to grow your business–all in 140 characters or less. This easy reference book is a must for every business owner and professional, and can be downloaded immediately at http://www.hlmediapartners.com.
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