PR ROCKSTAR TIPS

BOOST BRAND AWARENESS

something to say

#PR Tip 45

Boost your brand awareness.  Make use of Leads Services. HARO, Pitchrate, ProfNet, PR Leads.

If you want more success with greater ease, you need to use fabulous and often free or very affordable resources to get the job done. Here we go:  {READ MORE}

KNOW YOUR TARGET MARKET

target audience

DIY PR TIP #44

To find your target market, think about the demographics of your ideal client (age, gender, income, geography, etc.). Next, consider the psychographics of the client (criteria for segmenting consumers by lifestyle, attitudes, beliefs, values, personality, buying motives, and/or extent of product usage). The more specific you are, the better you will be able to tailor your public relations efforts to the right audience.

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BECOME YOUR BRAND

brand yourself

#PR Tip 41

Be your brand. Be in love with and inspired by your brand’s mission. This translates trust & authenticity. Good press will follow.

You must craft your own personal, reputable brand in order to stand up to your business brand’s message. You want to represent your brand with a personal brand that demands respect because your personal brand has the identifying marks of You, Inc., and it can be created as consciously as the CEO making six figures. Craft that brand carefully and, with any luck, yours might be as successful, too.

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BEFORE YOU PITCH

 

pitch a story

 

 

#PR Tip 43

Before you pitch — Know editorial deadlines & be early.

The pitching process is 98% preparation and 2% execution. This is critical and what truly leads to successful media placements.

Before you make that all important pitch you must first tackle a few tasks: {READ MORE}